Content overview

Thoughtful, consistent content is a core element of a well-designed experience.

Who should use this guide

All people who write for the web.

If you create or maintain any content on the web, you are a designer of experiences. It is in your hands to take on the responsibility that carries.

The content guidelines help understand how to think strategically about the language used to convey messages. They provide clear, tactical suggestions designed to help use language to craft better experiences.

Content checklist

  • Voice and tone

    The website voice is:

    • authoritative, not arrogant;
    • transparent, not blunt;
    • succinct, not complex; and
    • welcoming, but not overly-friendly or too much personality.

  • Writing content

    Guidance for writing plain English that reflects University tone and principles.

  • Terms and phrases

    What words to use and what ones to avoid.

  • Images

    How to select images, write alternative text for them, and properly process them for web consumption.

  • Files

    What file formats to use for what purpose in a web environment, and where to store them.