Who should use this guide
All people who develop, design, and write for the web.
If you create or maintain any web assets, you are a designer of experiences. It is in your hands to take on the responsibility that carries.
Principles overview
Principles help people make informed decisions. Awareness of these foundational principles may help to implement additional solutions not in the design system.
These core principles are relevant for designing responsible content and online experiences, and we encourage others to adopt them.
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(Universally) accessible
Deliver content and services where barriers to access are removed for all people to use, regardless of technology, format, or methods of delivery.
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Honest
Be transparent.
Provide accurate content written with non-biased language. Clearly identify opinionated content. Fight disinformation, or the act of intentionally deceiving in content and algorithms.
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Inclusive
Lead with person-first design, designing with people, not for them. Be aware of our own biases and assumptions, and recognize we are not the user.
Embrace people as complex beings, where average doesn’t exist.
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Mindful
Make decisions that prioritize user well-being, don’t build to steal attention, and avoid anti-patterns.
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Private
Promote and ensure privacy through security and personal data ownership. Provide these tenets in systems and services to the best of our ability and be transparent where we cannot.
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Simple
Write simple and plain language for clear and concise messaging. Craft the most elemegant semantic solution, and use available resources intentionally.
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Sustainable
Factor in energy source and consumption for optimizations, from server to client side. Just as people do not deserve a reduced experience, our planet does not deserve to suffer the consequences of bad design and web delivery.
Sustainability is as much about our planet’s wellbeing as it is our own, as they are intertwined.
Further reading
- Future Ethics by Cennydd Bowles
- Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It by Mike Monteiro
The Web must be accessible to provide equal access and equal opportunity to people with diverse abilities. Indeed, the UN Convention on the Rights of Persons with Disabilities recognizes access to information and communications technologies, including the Web, as a basic human right.